Auddomate
Press & media

Everything you need to write about Auddomate.

Boilerplate, facts, marks, colours and type. Every sentence on this page is click-to-copy and every file is one link away. Nothing here needs permission, and nothing here needs a request form.

Updated 11 September 2026 Marks, product images and a README in one zip Press desk
Boilerplate

Three lengths. Click any of them.

Use these verbatim or cut them down — they are written to survive editing. The word counts are exact.

Facts

The numbers, checked.

Every line below is read from the same code that runs the product, so it cannot drift from what is true. Click a value to copy it.

What it is
Category
Founded
Tagline
Who it is for
Inputs
Outputs
Machine library
Languages
Pricing
Demo
Not
Website
Marks

The wordmark and the mark.

Two files do all the work. The wordmark wherever there is room; the mark wherever there is not. Vector first, PNG when you must.

Wordmark — black
Wordmark — black The primary mark

Light and neutral backgrounds. Print.

Wordmark — white
Wordmark — white Reversed

Night, photography, dark product shots.

The Auddomate mark
The mark Icon on Auddomate Green

App icons, favicons, avatars, anywhere the wordmark will not fit.

App icons Auddomate icon at 512 pixels512 Auddomate icon at 256 pixels256 Auddomate icon at 128 pixels128 Auddomate icon at 64 pixels64 Auddomate icon at 32 pixels32 Auddomate social cardSocial card
Usage

One right way. Five wrong ones.

These are the real files, mistreated on purpose so you can recognise the mistake before it ships.

Clear space, original proportions, a calm ground
Stretched or squashed
Recoloured
Rotated or angled
Shadows, glows, outlines or gradients
On a busy or low-contrast ground

Never set the name in another typeface to stand in for the wordmark, and never pair the mark with a different word. In running text the name is — one word, capital A, never all capitals.

Palette

Green on sand. That is the brand.

Solid colours only; the brand does not use gradients. Two greens, one loud and one quiet. Amber and red are signals inside the product and should not appear in marketing. Click a swatch to copy its hex.

Type

One serif for the headline.

Instrument Serif is the only typeface we ship. Everything else is set in whatever the reader's system already has — San Francisco, Segoe UI, Roboto — so the product feels native wherever it opens.

Aa Aa
Instrument SerifDisplay · headlines and pull quotes
Two stylesRegular and Italic. That is the whole family.
LicenceSIL Open Font License. Free to use in print and on screen.
Get the font
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789 & ¶ § € £ $ % ( ) [ ] — ? !
Prove the robots pay for themselves.
Interface & body Aa System sans -apple-system, Segoe UI, Roboto, Helvetica Neue

We do not ship a UI font. The reader's system already has one they can read all day, and it renders faster than anything we could send.

Data & code 0.0 System mono SF Mono, Menlo, Consolas

Every measurement, every hex value, every file name. Tabular figures so columns of numbers line up.

Pairing rule AaAa Serif speaks, sans works Headline in serif, everything beneath it in sans

Instrument Serif is never used below 24 pixels and never for a paragraph. One italic word in a headline is the house move; two is one too many.

Voice

How Auddomate sounds.

If you quote us, this is what we would have said. If you describe us, these are the words we use and the ones we do not.

Approved tagline Approved descriptor
Say
  • A planning tool. A feasibility study. A number with its workings.
  • “An upper bound” — never “a prediction” or “a guarantee”.
  • Vendor-neutral. Machine classes, not brands.
  • “Does not control machines.” Say it early.
  • Nine languages, each a first language.
Do not say
  • “AI-powered.” There is no model guessing at your warehouse.
  • “Digital twin.” It is a plan and a calculation, not a simulation of reality.
  • “Warehouse control”, “fleet management”, “WMS”. It is none of these.
  • “Guaranteed ROI”, “industry-leading”, “seamless”, “revolutionary”.
  • Any manufacturer’s name as a partner or endorsement. We have none.

“The number is the product. Everything else is how we got there — and we show that too.”

From the manifesto. Quote freely, attribute to Auddomate.
Press contact

Ask the people who built it.

Interviews, fact-checks, a mark in a format we have not listed, or a quote for a piece already in progress. There is no PR desk between you and an answer.

Write to us Or take the whole kit