The feasibility study is the most consequential document in this industry and the least examined. It decides whether a site gets automated, which vendor wins, how many machines are bought and what the operator is told to expect. It is usually a spreadsheet, assembled under time pressure, carrying assumptions its own author could not fully reconstruct three months later.
Then the machines arrive and reality files its report. The aisles turn out to be narrower than the drawing suggested. The throughput lands twenty per cent under the promise because the model never accounted for congestion at the dock. Somebody has to explain the gap, and the spreadsheet has long since stopped being able to help.
We think that document deserves better tooling than a blank grid. Not a black box that produces a confident figure from assumptions you cannot inspect — the industry has plenty of those already — but something that reads the actual building, checks the actual clearances, shows you its arithmetic, and then goes back afterwards to tell you whether it was right.
These are the things we believe. They are not aspirations; every one of them is already true of the product, and you can go and check.